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Build Your Confidence 

Don't Stress: This Female Entrepreneur Has A New App Boosting Sleep, Calm and Confidence

Philip Salter

Contributor : Philip Salter is founder of The Entrepreneurs Network 

Kim Palmer, founder of Clementine 


No entrepreneurial journey is straightforward, but when the prevailing view is that your industry is the preserve of “hippies”, you have your work cut out. I refer to “hypnotherapy”– the alternative medicine Kim Palmer, founder of the new app Clementine, believes is the best way to help women break bad habits, sleep better, and cope with stress.

Ostensibly Kim had everything going for her. A great job, friends, husband and baby on the way. A former senior exec at a household brand, she had recently moved to head up marketing in a fast-growing start-up. Despite maternity leave just around the corner, she set her sights on a more senior role within the company. “It’s how I’m wired,” she says. “I’m constantly seeking new challenges – the next job, the next promotion, the bigger house, the move overseas – and this was just another goal on my list,” says the New Zealand native.

Kim was first smitten with hypnotherapy after the shock of her first panic attack. Blame the pregnancy hormones, the fatigue or the 80-hour weeks, but while pitching to clients she started to “feel weird. Palpitations, trembling, my heart feeling like it was jumping from my chest. Shortness of breath. And acute self-awareness – here I was babbling away incoherently, sweating and shaking in front of clients I was there to impress.”

Thankfully a colleague identified the symptoms and extracted Kim from the meeting. But this wasn’t a one-off event. “They became part of my life. I’d have them on the Tube or sat at my desk. My confidence was diminishing by the day.”

Despite the best efforts of celebrities like Prince Harry, there is still a stigma attached to mental illnesses. Yet in the UK two in 100 people have a panic-related disorder, and a third will go on to develop agoraphobia, a condition twice as common in women than in men. “I’m certainly not the only career woman to have experienced anxiety but I haven’t heard many others speaking publicly about their struggles,” says Kim.

But unlike so many, Kim took action. Though symptoms worsened when she returned to work from maternity leave, she sought the help she needed in an unlikely place – hypnotherapy. It only took a few sessions with clinical hypnotherapist Georgia Foster for Kim to start feeling like herself. “For years I’d been dreaming about starting my own business, however I’d been putting it off, thinking my ideas weren’t up to scratch. But then I had a brainwave,” she gushes. “What if I could help other women who were doubting themselves to feel good again, to regain their confidence?”

And so, Clementine was born, offering hypnotherapy sessions under three categories: Sleep, Confidence and De-stress. “Georgia’s visualizations teach you how to achieve success,” Kim says. “You might want to be able to speak in front of a room full of people, or sleep through the night. Hypnotherapy isn’t Svengali-style mind control: it’s a science-based, effective method of changing thought processes.”

When life gives you lemons, it's best to make lemonade; when it presented Kim with mental health challenges, she built an app.

Philip Salter is founder of The Entrepreneurs Network, which is the Secretariat of the prestigious APPG for Entrepreneurship. Philip writes a weekly e-bulletin on entrepreneurship.

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